Neuromarketing para Hoteles y Restaurantes

Neuromarketing para Hoteles y Restaurantes

381
0
SHARE
Neuromarketing for Hotels and Restaurants

Restaurantes y hoteles apuestan al Neuromarketing

Con las herramientas que posee el neuromarketing se puede conocer lo que sucede en el cerebro del consumidor, debido a los diferentes estímulos que recibe, por ejemplo mediante la técnica de biofeedback donde se puede ver en un ordenador las emociones que le causa a un participante ver un comercial o degustar un producto.

Aproximadamente un total de 30 representantes de hoteles y restaurantes de diferentes departamentos del país participaron en la conferencia de mercadeo y publicidad de NEUROMARKETING con el objetivo de que estos tengan las herramientas indispensables para incrementar las ventas de su negocio y sobre todo la satisfacción de sus clientes.

La Escuela Select del Hotel Holiday Inny con el Patrocinio de Tropigas de Nicaragua, fueron los protagonista de impulsar y realizar esta capacitación de NEUROMARKETING impartida por el especialista Alex Menjiva, especialista en la materia y ex gerente de Bebidas y Alimentos de la prestigiosa cadena de Hoteles Holiday Inn en El Salvador.

“Con estas herramientas los dueños de hoteles y restaurantes obtienen dos grandes ventajas primero que reducen el riesgo de perdidas en inversión, segunda incrementan sus ventas e innovan nuevas formas de atraer a sus clientes” destacó Menjiva.

Por su parte Frank Vado, Director de la Escuela Select del Hotel Holiday Inn, destacó que parte del objetivo es darles herramientas con otra visión de hacer negocios, con ideas frescas e innovadoras.

Los asistentes se mostraron muy satisfechos con este tipo de iniciativas. “Tenemos que aprender a implementar estas estrategias que definen la venta de emociones y experiencia únicas de acuerdo a las características de nuestro local” aseguró Alejandra Castillo del Hotel Paraiso Granada.

Carlos Rodríguez, Gerente de Mercadeo de Tropigas, manifestó que para ellos es muy importante apoyar este tipo de iniciativas porque coadyuvan al desarrollo de la industria turística en el país.

El taller que tuvo una duración de cuatro horas intensivas permitió afianzar los conocimientos sobre trato al cliente, cuido, atención y esmero que debe aplicársele a las personas que visitan sus negocios del sector.

Por: María Teresa Castillo, Colaboradora, SET NET COMUNICACIONES.

Restaurants and Hotels Back Neuromarketing

“Where Brain Science and Marketing Meet”

Approximately 30 representatives of hotels and restaurants from different departments of the country participated in the marketing and advertising conference of NEUROMARKETING with the aim that they have the tools to increase the sales of their business and above all the satisfaction of their customers.

The Escuela Select of the Holiday Inn Hotel with the Sponsorship of Tropigas of Nicaragua were the players promoting and making this NEUROMARKETING event happen. Alex Menjiva, a specialist in the subject matter and former Manager of Food and Beverages at Holiday Inn’s in El Salvador gave the presentation.

“With these tools, hotel and restaurant owners get two great advantages. First to reduce the risk of investment losses, second they increase their sales and innovate new ways to attract their customers,” said Menjiva.

For his part, Frank Vado, Director of Escuela Select School at the Holiday Inn Hotel stressed that part of the goal is to give them the tools of another way of doing business with fresh and innovative ideas.

Attendees were very satisfied with this type of initiative. “We have to learn to implement these strategies that define the sale of emotions and unique experience according to our local characteristics” said Alejandra Castillo of the Hotel Paraiso Granada.

Carlos Rodríguez, Marketing Manager of Tropigas, said that for them it is very important to support this type of initiatives because they contribute to the development of the tourist industry in the country.

The workshop, which lasted four hours, allowed us to consolidate our knowledge of customer service and the care that should be applied to people who visit the businesses in the sector.

By: María Teresa Castillo, Associate – SET NET COMUNICACIONES

Restaurants and Hotels Back Neuromarketing

“Where Brain Science and Marketing Meet”

Approximately 30 representatives of hotels and restaurants from different departments of the country participated in the marketing and advertising conference of NEUROMARKETING with the aim that they have the tools to increase the sales of their business and above all the satisfaction of their customers.

The Escuela Select of the Holiday Inn Hotel with the Sponsorship of Tropigas of Nicaragua were the players promoting and making this NEUROMARKETING event happen. Alex Menjiva, a specialist in the subject matter and former Manager of Food and Beverages at Holiday Inn’s in El Salvador gave the presentation.

“With these tools, hotel and restaurant owners get two great advantages. First to reduce the risk of investment losses, second they increase their sales and innovate new ways to attract their customers,” said Menjiva.

For his part, Frank Vado, Director of Escuela Select School at the Holiday Inn Hotel stressed that part of the goal is to give them the tools of another way of doing business with fresh and innovative ideas.

Attendees were very satisfied with this type of initiative. “We have to learn to implement these strategies that define the sale of emotions and unique experience according to our local characteristics” said Alejandra Castillo of the Hotel Paraiso Granada.

Carlos Rodríguez, Marketing Manager of Tropigas, said that for them it is very important to support this type of initiatives because they contribute to the development of the tourist industry in the country.

The workshop, which lasted four hours, allowed us to consolidate our knowledge of customer service and the care that should be applied to people who visit the businesses in the sector.

By: María Teresa Castillo, Associate – SET NET COMUNICACIONES

NO COMMENTS

LEAVE A REPLY